This OCR Level ½ Cambridge National certificate in Enterprise and marketing is aimed at students 14-16 who wish to develop applied knowledge and practical skills in enterprise and marketing. The course is split into three units across the two-year course.

Unit 1 is taught in Year 10 and underpins the other learning in this qualification. Students will learn about techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers. They will also learn about key aspects of small businesses, including ownership and functional activities.

Unit 2 is taught in Year 11 and students are provided with a business challenge. From this they will create a researched and costed business proposal. Students will need to undertake activities such as conducting market research, presenting data, using ideas generation tools, seeking and acting on feedback, and costing proposals. This unit will develop students’ self-assessment, collaborative working, creativity, numeracy, research and evaluative skills.

In Unit 3, students will prepare for and pitch their own business proposal that they developed in Unit 2. Alongside developing brand identity, students will investigate how best to promote their product and then plan and prepare their pitch. After delivering their practice and professional pitch they will review their own performance and business proposal. This unit will develop the students’ analysis and self-evaluative skills as well as those relating to self-presentation.

Assessment

  • Unit 1: Written examination 1 hour and 30 minutes. (80 marks)
  • Unit 2:  Teacher marked and OCR moderated
  • Unit 3: Teacher marked and OCR moderated.

Home Learning Policy

Students will be set homework once every two weeks by their class room teacher and these will either be in the form of;

  • Examination style questions where students will be expected to use the case study provided and complete the exam question using the specific technique provided in lessons.
  • Definition/simple fact finding exercises requiring research skills
  • Analysis tasks where students are expected to identify and explain the benefits and problems to a business of a particular topic
  • Extended research projects where students are expected to research and provide detailed explanations based on real life business case studies.
  • Revision for tests/assessments